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Short-Form Video Marketing: TikTok, Reels & YouTube Shorts Training
Introduction
Short-form video content is dominating the digital marketing landscape, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the way. These platforms provide high engagement, viral potential, and brand visibility, making them essential for marketers looking to connect with modern audiences.
This course dives deep into short-form video marketing strategies, helping participants create compelling, high-performing videos that drive brand awareness, audience engagement, and conversions. Learn how to leverage algorithms, optimize content, and use data-driven insights to make the most of these platforms.
Duration
5 days
Target Audience
This course is designed for:
Course Objectives
By the end of this course, participants will:
✅ Understand the key features, audience behavior, and algorithms of TikTok, Instagram Reels, and YouTube Shorts
✅ Learn how to create engaging, high-converting short-form videos
✅ Master storytelling, hooks, and video editing techniques for maximum impact
✅ Leverage trending audio, hashtags, and viral strategies to increase visibility
✅ Utilize paid advertising and influencer marketing on short-form video platforms
✅ Analyze performance metrics and optimize content strategy
✅ Stay ahead of emerging trends and algorithm changes
Course Modules
Module 1: The Rise of Short-Form Video Marketing
Module 2: TikTok Marketing Strategies
Module 3: Instagram Reels for Brand Growth
Module 4: YouTube Shorts: The Future of Video Content
Module 5: Creating High-Performing Short-Form Videos
Module 6: Paid Advertising & Influencer Collaborations
Module 7: Analyzing Performance & Optimizing Strategy
Module 8: Future Trends & Next Steps
General remarks
Start & End Date | Location | Fee (USD) | Register |
Aug 3- Aug 7, 2026 | Nairobi | 1,500 | |
Aug 24- Aug 28, 2026 | Pretoria | 4,950 | |
Sep 7- Sept 11, 2026 | Nairobi | 1,500 | |
Sep 21- Sept 25, 2026 | Mombasa | 1,850 | |
Oct 5- Oct 9, 2026 | Nairobi | 1,500 | |
Oct 5- Oct 9, 2026 | Kigali | 2,950 | |
Nov 2- Nov 6, 2026 | Nairobi | 1,500 | |
Nov 23- Nov 27, 2026 | Dar es Salam | 2,950 | |
Dec 7- Dec 11, 2026 | Nairobi | 1,500 | |
Jan 5- Jan 9, 2027 | Kigali | 2,950 | |
Jan 26- Jan 30, 2027 | Mombasa | 1,850 | |
Feb 2- Feb 6, 2027 | Nairobi | 1,500 | |
Feb 2- Feb 6, 2027 | Pretoria | 4,950 | |
Mar 2- Mar 6, 2027 | Nairobi | 1,500 | |
Mar 23- Mar 27, 2027 | Dar es Salaam | 2,950 | |
Apr 6- Apr 10, 2027 | Nairobi | 1,500 | |
Apr 20- Apr 24, 2027 | Nairobi | 1,500 | |
May 4- May 8, 2027 | Mombasa | 1,850 | |
May 25- May 29, 2027 | Nairobi | 1,500 | |
Jun 1- Jun 5, 2027 | Kigali | 2,950 | |
Jun 22- Jun 26, 2027 | Nairobi | 1,500 | |
Jul 6- Jul 10, 2027 | Dar es Salaam | 2,950 |
Start & End Date | Fee (USD) | Register |
July 27 – July 31, 2026 | 800 | |
Aug 3 – Aug 7, 2026 | 800 | |
Aug 24 – Aug 28, 2026 | 800 | |
Sept 7 – Sept 11, 2026 | 800 | |
Sept 21– Sept 25, 2026 | 800 | |
Oct 5 – Oct 9, 2026 | 800 | |
Oct 26 – Oct 30, 2026 | 800 | |
Nov 9 – Nov 13, 2026 | 800 | |
Dec 7 – Dec 11, 2026 | 800 | |
Jan 5- Jan 9, 2027 | 800 | |
Jan 26- Jan 30, 2027 | 800 | |
Feb 2- Feb 6, 2027 | 800 | |
Feb 23- Feb 27, 2027 | 800 | |
Mar 2- Mar 6, 2027 | 800 | |
Mar 23- Mar 27, 2027 | 800 | |
Apr 6- Apr 10, 2027 | 800 | |
Apr 20- Apr 24, 2027 | 800 | |
May 4- May 8, 2027 | 800 | |
Jun 1- Jun 5, 2027 | 800 | |
Jun 22- Jun 26, 2027 | 800 | |
Jul 6- Jul 10, 2027 | 800 |
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