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Voice Search & Conversational Marketing Training Course
Introduction
With the rise of smart assistants like Alexa, Siri, and Google Assistant, voice search and conversational marketing have become critical components of digital strategies. Consumers increasingly rely on voice-activated devices for searches, shopping, and interactions with brands. Conversational marketing—powered by AI chatbots, voice search optimization, and messaging apps—is transforming customer engagement, making interactions more natural, immediate, and personalized.
This course explores how businesses can optimize for voice search, leverage AI-driven chatbots, and create seamless conversational marketing experiences that drive engagement and conversions.
Duration
5 days
Target Audience
This course is designed for:
Course Objectives
By the end of this course, participants will be able to:
✅ Understand the impact of voice search and conversational marketing on digital strategies
✅ Optimize content and SEO strategies for voice-based searches
✅ Implement AI-powered chatbots and messaging automation for customer engagement
✅ Leverage voice-activated devices for branding and marketing campaigns
✅ Utilize NLP (Natural Language Processing) for better customer interactions
✅ Analyze data from voice search and chatbot interactions to refine marketing efforts
✅ Address ethical considerations and privacy concerns in conversational AI
Course Modules
Module 1: The Rise of Voice Search & Conversational Marketing
Module 2: Voice Search Optimization & SEO Strategies
Module 3: AI-Powered Chatbots & Conversational AI
Module 4: Leveraging Voice Assistants for Brand Engagement
Module 5: Messaging Apps & Conversational Marketing Strategies
Module 6: Natural Language Processing (NLP) & Sentiment Analysis
Module 7: Data Analytics & Performance Measurement in Conversational Marketing
Module 8: Ethical Considerations & Future Trends in Voice & Conversational Marketing
General remarks
Start & End Date | Location | Fee (USD) | Register |
Aug 3- Aug 7, 2026 | Nairobi | 1,500 | |
Aug 24- Aug 28, 2026 | Pretoria | 4,950 | |
Sep 7- Sept 11, 2026 | Nairobi | 1,500 | |
Sep 21- Sept 25, 2026 | Mombasa | 1,850 | |
Oct 5- Oct 9, 2026 | Nairobi | 1,500 | |
Oct 5- Oct 9, 2026 | Kigali | 2,950 | |
Nov 2- Nov 6, 2026 | Nairobi | 1,500 | |
Nov 23- Nov 27, 2026 | Dar es Salam | 2,950 | |
Dec 7- Dec 11, 2026 | Nairobi | 1,500 | |
Jan 5- Jan 9, 2027 | Kigali | 2,950 | |
Jan 26- Jan 30, 2027 | Mombasa | 1,850 | |
Feb 2- Feb 6, 2027 | Nairobi | 1,500 | |
Feb 2- Feb 6, 2027 | Pretoria | 4,950 | |
Mar 2- Mar 6, 2027 | Nairobi | 1,500 | |
Mar 23- Mar 27, 2027 | Dar es Salaam | 2,950 | |
Apr 6- Apr 10, 2027 | Nairobi | 1,500 | |
Apr 20- Apr 24, 2027 | Nairobi | 1,500 | |
May 4- May 8, 2027 | Mombasa | 1,850 | |
May 25- May 29, 2027 | Nairobi | 1,500 | |
Jun 1- Jun 5, 2027 | Kigali | 2,950 | |
Jun 22- Jun 26, 2027 | Nairobi | 1,500 | |
Jul 6- Jul 10, 2027 | Dar es Salaam | 2,950 |
Start & End Date | Fee (USD) | Register |
July 27 – July 31, 2026 | 800 | |
Aug 3 – Aug 7, 2026 | 800 | |
Aug 24 – Aug 28, 2026 | 800 | |
Sept 7 – Sept 11, 2026 | 800 | |
Sept 21– Sept 25, 2026 | 800 | |
Oct 5 – Oct 9, 2026 | 800 | |
Oct 26 – Oct 30, 2026 | 800 | |
Nov 9 – Nov 13, 2026 | 800 | |
Dec 7 – Dec 11, 2026 | 800 | |
Jan 5- Jan 9, 2027 | 800 | |
Jan 26- Jan 30, 2027 | 800 | |
Feb 2- Feb 6, 2027 | 800 | |
Feb 23- Feb 27, 2027 | 800 | |
Mar 2- Mar 6, 2027 | 800 | |
Mar 23- Mar 27, 2027 | 800 | |
Apr 6- Apr 10, 2027 | 800 | |
Apr 20- Apr 24, 2027 | 800 | |
May 4- May 8, 2027 | 800 | |
Jun 1- Jun 5, 2027 | 800 | |
Jun 22- Jun 26, 2027 | 800 | |
Jul 6- Jul 10, 2027 | 800 |
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